Privacy Policy

Effective Date: August 11, 2025

1. Introduction

Resupp.ly ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our e-commerce platform and services.

2. Information We Collect

Personal Information

• Name and contact information (email, phone, address)
• Business information (company name, license number, tax ID)
• Account credentials (username, encrypted password)
• Payment information for manual processing
• Order history and transaction records
• Communication preferences

Automatically Collected Information

• IP address and device information
• Browser type and operating system
• Access times and pages viewed
• Referring website addresses

3. How We Use Your Information

We use collected information to:

• Process orders and payments
• Verify your business license and eligibility
• Manage your account and provide customer support
• Send order confirmations and shipping updates
• Process payments manually as recorded by administrators
• Prevent fraud and enhance security
• Comply with legal obligations
• Improve our services and user experience
• Send marketing communications (with your consent)

4. How We Share Your Information

Service Providers

We share information with third-party service providers:

• Shipping Partners - For order fulfillment
• Cloud Service Providers - For data storage and hosting
• Analytics Services - To improve our platform

Legal Requirements

We may disclose information when required by law, including:

• In response to subpoenas or court orders
• To comply with regulatory requirements
• To protect our rights and safety
• To investigate fraud or security issues

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.

5. Data Security

We implement comprehensive security measures:

• AES-256 encryption for sensitive data at rest
• TLS 1.2+ encryption for data in transit
• Two-factor authentication for account security
• Regular security audits and monitoring
• PCI DSS compliance for payment processing
• Role-based access controls
• Secure cloud infrastructure with DDoS protection

6. Data Retention

We retain your information for as long as necessary to:

• Provide our services and process transactions
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements
• Maintain business records (typically 7 years for financial data)

7. Your Rights and Choices

Access and Control

You have the right to:

• Access your personal information
• Correct inaccurate data
• Request deletion of your data (subject to legal requirements)
• Opt-out of marketing communications
• Export your data in a portable format

California Privacy Rights

California residents have additional rights under CCPA, including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information (which we do not sell).

8. Cookies and Tracking

We use cookies and similar technologies to:

• Maintain your session and preferences
• Analyze platform usage and performance
• Prevent fraud and enhance security
• Remember your cart contents

You can control cookies through your browser settings, but disabling them may limit platform functionality.

9. Children's Privacy

Our services are not intended for individuals under 21 years of age. We do not knowingly collect personal information from anyone under 21. If we become aware of such collection, we will promptly delete the information.

10. International Data Transfers

Your information may be transferred to and processed in the United States. By using our services, you consent to such transfers. We ensure appropriate safeguards are in place for international transfers.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the new policy on this page and updating the effective date. Your continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions about this Privacy Policy or our privacy practices, contact us at:

13. Consent

By using our platform and services, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use our services.